Brands approach you this time.Well its not always the case, but once I explain it you get what I am saying.
Basically everyone you know and their uncles are on social networks these days. They may not be on Facebook, but they are definitely on WhatsApp, okay maybe Twitter? With this in mind a lot of brands are trying to reach their audience in any way possible using the various social networks available. I take it in Zimbabwe the most popular one is Facebook, so I will be basing most of my examples on it.
A lot of people are making a living out of making use of their popularity on Facebook to attract brands that they will showcase to their fans. Yes even in Zimbabwe, examples include comedy skit makers like Bustop, the new lady on the scene Madam Boss, Comic Pastor. You don’t need to be viral to leverage social media. But you have to be interesting to get attention from followers and brands.
Twitter is for the most talkative, keep your fingers on that keyboard and fire as many 140 characters as you can. Instagram is for your perfect pictures, post as many as you can and follow as many people as you can.
The beautiful thing about Instagram is that it has one of the highest follow back rate you can ever get. Tag and DM accounts share the same content as your profile, if your pictures are great they may share for free or for a price. So basically this strategy is for the ones who are dedicated and it pays off well.
Some people resort to buying fake followers for cheap, however I urge against this because you are literally buying non existing followers as these accounts are not active. Brands may notice, they want to advertise where the conversation is and where they can notice a possibility of Return on Investment.
Facebook is becoming a little blurred on what you can focus on, but live videos seem to be doing well even in Zimbabwe! (Please note, I am generally summarizing in order to keep this post at readable length for a full prognosis on the strategies to get more followers click here.)When you have a large following usually over 5 thousand, you can start promoting other accounts and get deals from brands. You may need to advertise your services on your account and other places to let potential brands know.
So there you have it ladies and gents, five real ways and strategies you can make a living online in Zimbabwe. Let us know what you think works best for you. Leave any questions in the comment section, I will try to reply all.